Privacy Policy

This Privacy Policy describes how PenPal Connection (the “Site”, “we”, “us”, or “our”) collects,
uses, and discloses your personal information when you visit, use our services, or make a
purchase from hikingalpine.com (the “Site”) or otherwise communicate with us regarding the
Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means
you as the user of the Services, whether you are a customer, website visitor, or another
individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree
to the collection, use, and disclosure of your information as described in this Privacy Policy. If
you do not agree to this Privacy Policy, please do not use or access any of the Services.


Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our
practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy
Policy on the Site, update the “Last updated” date and take any other steps required by
applicable law.


How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources,
as set out below. The information that we collect and use varies depending on how you
interact with us.

In addition to the specific uses set out below, we may use information we collect about you to
communicate with you, provide or improve or improve the Services, comply with any
applicable legal obligations, enforce any applicable terms of service, and to protect or defend
the Services, our rights, and the rights of our users or others.


What Personal Information We Collect
The types of personal information we obtain about you depends on how you interact with our
Site and use our Services. When we use the term “personal information”, we are referring to
information that identifies, relates to, describes or can be associated with you. The following
sections describe the categories and specific types of personal information we collect.


Information We Collect Directly from You
Information that you directly submit to us through our Services may include:

  • Contact details including your name, address, phone number, and email.
  • Order information including your name, billing address, shipping address, payment
    confirmation, email address, and phone number.
  • Account information including your username, password, security questions and other
    information used for account security purposes.
  • Customer support information including the information you choose to include in
    communications with us, for example, when sending a message through the Services.
    Some features of the Services may require you to directly provide us with certain information
    about yourself. You may elect not to provide this information, but doing so may prevent you
    from using or accessing these features.

    Information We Collect about Your Usage
    We may also automatically collect certain information about your interaction with the Services
    (“Usage Data”). To do this, we may use cookies, pixels and similar technologies (“Cookies”).
    Usage Data may include information about how you access and use our Site and your account,
    including device information, browser information, information about your network
    connection, your IP address and other information regarding your interaction with the Services.

    Information We Obtain from Third Parties
    Finally, we may obtain information about you from third parties, including from vendors and
    service providers who may collect information on our behalf, such as:
  • Companies who support our Site and Services, such as Shopify.
  • Our payment processors, who collect payment information (e.g., bank account, credit
    or debit card information, billing address) to process your payment in order to fulfill
    your orders and provide you with products or services you have requested, in order to
    perform our contract with you.
  • When you visit our Site, open or click on emails we send you, or interact with our
    Services or advertisements, we, or third parties we work with, may automatically
    collect certain information using online tracking technologies such as pixels, web
    beacons, software developer kits, third-party libraries, and cookies.
    Any information we obtain from third parties will be treated in accordance with this Privacy
    Policy. Also see the section below, Third Party Websites and Links.

    How We Use Your Personal Information
  • Providing Services. We use your personal information to provide you with the services
    in order to perform our contract with you, including to process your payments, to send
    notifications to you related to your account, services, or other transactions, to create,
    maintain and otherwise manage your account, and other features and functionalities
    related to your account.
  • Marketing and Advertising. We may use your personal information for marketing and
    promotional purposes, such as to send marketing, advertising and promotional
    communications by email, text message or postal mail, and to show you advertisements
    for products or services. This may include using your personal information to better
    tailor the Services and advertising on our Site and other websites.
  • Security and Fraud Prevention. We use your personal information to detect, investigate
    or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
  • Communicating with You and Service Improvement. We use your personal information
    to provide you with customer support and improve our Services. This is in our
    legitimate interests in order to be responsive to you, to provide effective services to
    you, and to maintain our business relationship with you.

    Cookies
    Like many websites, we use Cookies on our Site. We use Cookies to power and improve our
    Site and our Services (including to remember your actions and preferences), to run analytics
    and better understand user interaction with the Services (in our legitimate interests to
    administer, improve and optimize the Services). We may also permit third parties and services
    providers to use Cookies on our Site to better tailor the services, products and advertising on
    our Site and other websites.

    Most browsers automatically accept Cookies by default, but you can choose to set your
    browser to remove or reject Cookies through your browser controls. Please keep in mind that
    removing or blocking Cookies can negatively impact your user experience and may cause
    some of the Services, including certain features and general functionality, to work incorrectly
    or no longer be available. Additionally, blocking Cookies may not completely prevent how we
    share information with third parties such as our advertising partners.

    Our website also recognizes the Global Privacy Control (GPC) signal, which enables you to
    opt-out of certain uses or disclosures of your information. If you notify us of your preference
    through GPC, we will treat such signal as a valid request to opt out of sharing / targeted
    advertising for the associated browser or device, and, if we are able to associate the device
    sending the signal to a Shopify account, we will apply the opt out request to the account as
    well. To learn more about Global Privacy Control, you can
    visit https://globalprivacycontrol.org/.

    Other than the Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your web browser or device.

    How We Disclose Personal Information
    In certain circumstances, we may disclose your personal information to third parties for
    contract fulfillment purposes, legitimate purposes and other reasons subject to this Privacy
    Policy. Such circumstances may include:
  • With vendors or other third parties who perform services on our behalf (e.g., IT
    management, payment processing, data analytics, customer support, cloud storage).
  • With business and marketing partners to provide services and advertise to you. Our
    business and marketing partners will use your information in accordance with their own
    privacy notices.
  • When you direct, request us or otherwise consent to our disclosure of certain
    information to third parties, such as to ship you products or through your use of social
    media widgets or login integrations, with your consent.
  • With our affiliates or otherwise within our corporate group, in our legitimate interests
    to run a successful business.
  • In connection with a business transaction such as a merger or bankruptcy, to comply
    with any applicable legal obligations (including to respond to subpoenas, search
    warrants and similar requests), to enforce any applicable terms of service, and to
    protect or defend the Services, our rights, and the rights of our users or others.
    We have in the past 12 months disclosed the following categories of personal information and
    sensitive personal information about users for the purposes set out above in “How we Collect
    and Use your Personal Information” and “How we Disclose Personal Information”:

Category Categories of Recipients

  • Identifiers such as basic contact details and certain order and account information
  • Personal information categories listed in the California Customer Records statute such as basic contact details and certain order and account information
  • Commercial information such as order information, shopping information and customer support
    information
  • Internet or other similar network activity, such as Usage Data
  • Geolocation data such as locations determined by an IP address or other technical measures
  • Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers)
  • Business and marketing partners
  • Affiliates

We do not use or disclose sensitive personal information without your consent or for the
purposes of inferring characteristics about you.

We have “sold” and “shared” (as those terms are defined in applicable law) personal
information over the preceding 12 months for the purpose of engaging in advertising and
marketing activities, as follows.

Category of Personal Information
Identifiers such as name, e-mail address and phone number

Commercial information such as records of products or services
purchased

Usage Data

Categories of Recipients
Business and marketing partners

Business and marketing partners

Business and marketing partners

User Generated Content
The Services may enable you to post reviews and other user-generated content. If you choose
to submit user generated content to any public area of the Services, this content will be public
and accessible by anyone.


We do not control who will have access to the information that you choose to make available
to others, and cannot ensure that parties who have access to such information will respect your
privacy or keep it secure. We are not responsible for the privacy or security of any information
that you make publicly available, or for the accuracy, use or misuse of any information that
you disclose or receive from third parties.


Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If
you follow links to sites not affiliated or controlled by us, you should review their privacy and
security policies and other terms and conditions. We do not guarantee and are not responsible
for the privacy or security of such sites, including the accuracy, completeness, or reliability of
information found on these sites. Information you provide on public or semi-public venues,
including information you share on third-party social networking platforms may also be
viewable by other users of the Services and/or users of those third-party platforms without
limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself,
imply any endorsement of the content on such platforms or of their owners or operators,
except as disclosed on the Services.


Children’s Data
The Services are not intended to be used by children, and we do not knowingly collect any
personal information about children. If you are the parent or guardian of a child who has
provided us with their personal information, you may contact us using the contact details set
out below to request that it be deleted.


As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we
“share” or “sell” (as those terms are defined in applicable law) personal information of
individuals under 16 years of age.


Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot
guarantee “perfect security.” In addition, any information you send to us may not be secure
while in transit. We recommend that you do not use insecure channels to communicate
sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether
we need the information to maintain your account, to provide the Services, comply with legal
obligations, resolve disputes or enforce other applicable contracts and policies.


Your Rights
Depending on where you live, you may have some or all of the rights listed below in relation
to your personal information. However, these rights are not absolute, may apply only in certain
circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know: You may have a right to request access to personal information
    that we hold about you, including details relating to the ways in which we use and
    share your information.
  • Right to Delete: You may have a right to request that we delete personal information
    we maintain about you.
  • Right to Correct: You may have a right to request that we correct inaccurate personal
    information we maintain about you.
  • Right of Portability: You may have a right to receive a copy of the personal information
    we hold about you and to request that we transfer it to a third party, in certain
    circumstances and with certain exceptions.
  • Restriction of Processing: You may have the right to ask us to stop or restrict our
    processing of personal information.
  • Withdrawal of Consent: Where we rely on consent to process your personal
    information, you may have the right to withdraw this consent.
  • Appeal: You may have a right to appeal our decision if we decline to process your
    request. You can do so by replying directly to our denial.
  • Managing Communication Preferences: We may send you promotional emails, and you
    may opt out of receiving these at any time by using the unsubscribe option displayed in
    our emails to you. If you opt out, we may still send you non-promotional emails, such
    as those about your account or orders that you have made.

    You may exercise any of these rights where indicated on our Site or by contacting us using the
    contact details provided below.

    We will not discriminate against you for exercising any of these rights. We may need to collect
    information from you to verify your identity, such as your email address or account
    information, before providing a substantive response to the request. In accordance with
    applicable laws, you may designate an authorized agent to make requests on your behalf to
    exercise your rights. Before accepting such a request from an agent, we will require that the
    agent provide proof you have authorized them to act on your behalf, and we may need you to
    verify your identity directly with us. We will respond to your request in a timely manner as
    required under applicable law.

    Complaints
    If you have complaints about how we process your personal information, please contact us
    using the contact details provided below. If you are not satisfied with our response to your
    complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

    International Users
    Please note that we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third party service providers and partners in these countries.

    If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission’s Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

    Contact
    Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at sales@humbledbygrace.com.